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9 Excellent Free Market Research Tools

15 January 2015, Jonathan Saipe

There are now a plethora of online market research tools, many of which are free, or offer free and paid-for access. Whilst this isn’t an exhaustive list, we’ve suggested 9 great tools that publish market data, insight and intelligence – ideal if you’re a researcher, planner or marketer.

Whilst access to some of the data available on Statista.com is free, given the exclusivity and specificity of many statistics, a premium account is required to access much of the platform.

StatCounter Global Stats is provided by StatCounter – the free, online visitor stats tool. It publishes technical data, such as browser and operating system usage, and screen resolutions, for desktops, mobiles, tablets and consoles, across all countries.

Stats provided are based on aggregate data collected via more than 15 billion page views per month across the StatCounter network of more than 3 million websites.

Google’s Public Data explorer publishes animated charts and maps of public datasets including economic, social, health and population data. After a little getting used to, you will find data easy to explore and visualise. And as the charts animate over time, changes in world behaviour become easier to understand.

When setting up an ad campaign, you can segment your audience, at which point Facebook will publish the potential audience size, allowing you to evaluate marketing potential. This part of the process is free and you are not obliged to make your campaign(s) live.

LinkedIn’s ad programme allows marketers and researchers to access LinkedIn’s user data free of charge. With its focus on professionals, you will have access to a range of information including company categories, sizes or specific names, job titles or job categories by country or city. LinkedIn will publish your potential reach when you go through the process of setting up an ad campaign. As with Facebook, you are not obliged to make the ad campaign live at this point.

Worldometers is run by an international team of developers and researchers, publishing world statistics. It was voted as one of the best free reference websites by the American Library Association (ALA), and was chosen as content provider at the United Nations Conference on Sustainable Development (Rio+20), BBC News, and the National Media Museum (UK) among others.

Whilst it doesn’t allow segmentation of data, its country specific data is a valuable resource. And the real-time data found of its home page is both fascinating and shocking! Go take a look.

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Complete List of Free Market Research Tools & Resources

Looking for a comprehensive list of free market research tools and resources? You’ve come to the right place! To help you improve your market research process, we've provided a handy list featuring some of the free public sites that our smart technology uses to curate gold nuggets of intelligence on your market and competitors.

Don't have time to scour all of these resources daily to uncover key competitor insights? Click here to learn more about how we use these and thousands of other online sources to curate actionable intelligence briefings for companies just like yours every single day.

American FactFinder

List of Free Market Research Tools and Resources

Cori Contract Library

CORI is a digital library of contract information that contains over 690,000 contract items. Their results contain both executed contracts and contract forms for specific industries. Registration is required, but the service is free.

Free Patents Online (FPO)

Google Trends

Compare search volume patterns for various keywords and filter results by date, categories, and regions to view trending data. Google Trends also displays key headlines as points of reference on the trending graph.

Nielsen - MyBestSegments

Pew Research Center

The Pew Research Center has several free resources with advanced search filters that market researchers can use to better understand target markets. They provide invaluable consumer insights on everything from political sentiments and economics, to social media trends and more.

A question and answer website where market researchers can go to gather real-time data on general consumer needs, market trends, target audience insights and competitors.

SEC Public Filings

Seeking Alpha

Market News
Stock Ideas
Investment News
Marketing Forecasts
Financial Reports

A statistics website that offers free and paid access to more than 60k topics from 21 market segments. Statista provides insights on business, media, financials, consumer behavior and more.

Think with Google

In addition to monitoring search trends, Google also provides a free marketing resource with consumer insight reports, marketing trend data, emerging technology, advertising campaigns and more.

Database of industrial manufacturers, distributors, and service providers. View product catalogs, related white papers, and recent web results for product/service categories. ThomasNet also provides free RFP and Contract Manager tools.

Trendwatching

Trend reports on emerging consumer trends occurring around the globe. Releases monthly briefings based on data collected by a global network of hundreds of individual spotters for accurate trend forecasting. Paid subscriptions available.

US Copyright Catalog

Search copyright documents pertaining to books, music, art, periodicals, and any other works published since 1978. Tools are available to determine the copyright status of existing works and obtain copies of copyright documents. Copyright data regarding works published prior to 1978 are also available through this office, but not online.

Wayback Machine

WayBack Machine allows you to view the changes made to a website over time. Its archive contains 150 billion webpages that date back to 1996. Helps identify trends and patterns evidenced by the evolution of your competitor's websites.