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HBS Case Selections

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

Tatiana Sandino
Samuel Grad

Urban Company

Krishna G. Palepu

RMZ 4.0: "How fast do we want to run?"

Boris Groysberg
Sarah L. Abbott

NIO: A Chinese EV Company's Global Strategy

William C. Kirby
Noah B. Truwit

India: Will the Giant Emerge?

Christian H.M. Ketels
Radhika Kak

JPMorgan Chase in Paris

Joseph L. Bower
Dante Roscini
Elena Corsi
Michael Norris

OpenAI: Idealism Meets Capitalism

Shikhar Ghosh
Shweta Bagai

Generative AI and the Future of Work

Christopher Stanton
Matt Higgins

Copilot(s): Generative AI at Microsoft and GitHub

Frank Nagle
Shane Greenstein
Maria P. Roche
Nataliya Langburd Wright
Sarah Mehta

Innovation at Moog Inc.

Brian J. Hall
Ashley V. Whillans
Davis Heniford
Dominika Randle
Caroline Witten

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)

Linda A. Hill
Emily Tedards

Juan Valdez: Innovation in Caffeination

Michael I. Norton
Jeremy Dann

UGG Steps into the Metaverse

Shunyuan Zhang
Sharon Joseph
Sunil Gupta
Julia Kelley

Metaverse Wars

David B. Yoffie

Roblox: Virtual Commerce in the Metaverse

Ayelet Israeli
Nicole Tempest Keller

Timnit Gebru: "SILENCED No More" on AI Bias and The Harms of Large Language Models

Tsedal Neeley
Stefani Ruper

Hugging Face: Serving AI on a Platform

Kerry Herman
Sarah Gulick

SmartOne: Building an AI Data Business

Karim R. Lakhani
Pippa Tubman Armerding
Gamze Yucaoglu
Fares Khrais

Honeywell and the Great Recession (A)

Sandra J. Sucher
Susan Winterberg

Target: Responding to the Recession

Ranjay Gulati
Catherine Ross
Richard S. Ruback
Royce Yudkoff

Hometown Foods: Changing Price Amid Inflation

Julian De Freitas
Jeremy Yang
Das Narayandas

Elon Musk's Big Bets

Eric Baldwin

Elon Musk: Balancing Purpose and Risk

Tesla's ceo compensation plan.

John R. Wells
Gabriel Ellsworth

China Rapid Finance: The Collapse of China's P2P Lending Industry

Bonnie Yining Cao
John P. McHugh

Forbidden City: Launching a Craft Beer in China

Christopher A. Bartlett
Carole Carlson

Booking.com

Stefan Thomke
Daniela Beyersdorfer

Innovation at Uber: The Launch of Express POOL

Chiara Farronato
Alan MacCormack

Racial Discrimination on Airbnb (A)

Michael Luca
Scott Stern
Hyunjin Kim

Unilever's Response to the Future of Work

William R. Kerr
Emilie Billaud
Mette Fuglsang Hjortshoej

AT&T, Retraining, and the Workforce of Tomorrow

Joseph B. Fuller
Carl Kreitzberg

Leading Change in Talent at L'Oreal

Lakshmi Ramarajan
Vincent Dessain
Emer Moloney
William W. George
Andrew N. McLean

Eve Hall: The African American Investment Fund in Milwaukee

Steven S. Rogers
Alterrell Mills

United Housing - Otis Gates

Mercer Cook

The Home Depot: Leadership in Crisis Management

Herman B. Leonard
Marc J. Epstein
Melissa Tritter

The Great East Japan Earthquake (B): Fast Retailing Group's Response

Hirotaka Takeuchi
Kenichi Nonomura
Dena Neuenschwander
Meghan Ricci
Kate Schoch
Sergey Vartanov

Insurer of Last Resort?: The Federal Financial Response to September 11

David A. Moss
Sarah Brennan

Under Armour

Rory McDonald
Clayton M. Christensen
Daniel West
Jonathan E. Palmer
Tonia Junker

Hunley, Inc.: Casting for Growth

John A. Quelch
James T. Kindley

Bitfury: Blockchain for Government

Mitchell B. Weiss

Deutsche Bank: Pursuing Blockchain Opportunities (A)

Lynda M. Applegate
Christoph Muller-Bloch

Maersk: Betting on Blockchain

Scott Johnson

Yum! Brands

Jordan Siegel
Christopher Poliquin

Bharti Airtel in Africa

Tanya Bijlani

Li & Fung 2012

F. Warren McFarlan
Michael Shih-ta Chen
Keith Chi-ho Wong

Sony and the JK Wedding Dance

John Deighton
Leora Kornfeld

United Breaks Guitars

David dao on united airlines.

Benjamin Edelman
Jenny Sanford

Marketing Reading: Digital Marketing

Joseph Davin

Social Strategy at Nike

Mikolaj Jan Piskorski
Ryan Johnson

The Tate's Digital Transformation

Social strategy at american express, mellon financial and the bank of new york.

Carliss Y. Baldwin
Ryan D. Taliaferro

The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire?

Juan Alcacer
David J. Collis

Dow's Bid for Rohm and Haas

Benjamin C. Esty

Finance Reading: The Mergers and Acquisitions Process

John Coates

Apple: Privacy vs. Safety? (A)

Henry W. McGee
Nien-he Hsieh
Sarah McAra

Sidewalk Labs: Privacy in a City Built from the Internet Up

Leslie K. John

Data Breach at Equifax

Suraj Srinivasan
Quinn Pitcher
Jonah S. Goldberg

Apple's Core

Noam Wasserman

Design Thinking and Innovation at Apple

Barbara Feinberg

Apple Inc. in 2012

Penelope Rossano

Iz-Lynn Chan at Far East Organization (Abridged)

Anthony J. Mayo
Dana M. Teppert

Barbara Norris: Leading Change in the General Surgery Unit

Nitin Nohria
Deborah Bell

Adobe Systems: Working Towards a "Suite" Release (A)

David A. Thomas
Lauren Barley

Home Nursing of North Carolina

Castronics, llc, gemini investors, angie's list: ratings pioneer turns 20.

Robert J. Dolan

Basecamp: Pricing

Frank V. Cespedes
Robb Fitzsimmons

J.C. Penney's "Fair and Square" Pricing Strategy

J.c. penney's 'fair and square' strategy (c): back to the future.

Jose B. Alvarez

Osaro: Picking the best path

James Palano
Bastiane Huang

HubSpot and Motion AI: Chatbot-Enabled CRM

Thomas Steenburgh

GROW: Using Artificial Intelligence to Screen Human Intelligence

Ethan S. Bernstein
Paul D. McKinnon
Paul Yarabe

GitLab and the Future of All-Remote Work (A)

Prithwiraj Choudhury
Emma Salomon

TCS: From Physical Offices to Borderless Work

Creating a virtual internship at goldman sachs.

Iavor Bojinov
Jan W. Rivkin

Starbucks Coffee Company: Transformation and Renewal

Nancy F. Koehn
Kelly McNamara
Nora N. Khan
Elizabeth Legris

JCPenney: Back in Business

K. Shelette Stewart
Christine Snively

Arup: Building the Water Cube

Robert G. Eccles
Amy C. Edmondson
Dilyana Karadzhova

(Re)Building a Global Team: Tariq Khan at Tek

Managing a global team: greg james at sun microsystems, inc. (a).

Thomas J. DeLong

Organizational Behavior Reading: Leading Global Teams

Ron ventura at mitchell memorial hospital.

Heide Abelli

Anthony Starks at InSiL Therapeutics (A)

Gary P. Pisano
Vicki L. Sato

Wolfgang Keller at Konigsbrau-TAK (A)

John J. Gabarro

The 2010 Chilean Mining Rescue (A)

Faaiza Rashid

IDEO: Human-Centered Service Design

Ryan W. Buell
Andrew Otazo
Benjamin Jones
Alexis Brownell

Midland Energy Resources, Inc.: Cost of Capital

Timothy A. Luehrman
Joel L. Heilprin

Globalizing the Cost of Capital and Capital Budgeting at AES

Mihir A. Desai
Doug Schillinger

Cost of Capital at Ameritrade

Mark Mitchell
Erik Stafford

Finance Reading: Cost of Capital

Circles: series d financing.

Paul W. Marshall
Kristin J. Lieb
William A. Sahlman
Michael J. Roberts

Andreessen Horowitz

Thomas R. Eisenmann

Entrepreneurship Reading: Partnering with Venture Capitalists

Jeffrey J. Bussgang

David Neeleman: Flight Path of a Servant Leader (A)

Matthew D. Breitfelder

Coach Hurley at St. Anthony High School

Scott A. Snook
Bradley C. Lawrence

Shapiro Global

Michael Brookshire
Monica Haugen
Michelle Kravetz
Sarah Sommer

Kathryn McNeil (A)

Joseph L. Badaracco Jr.
Jerry Useem

Carol Fishman Cohen: Professional Career Reentry (A)

Myra M. Hart
Robin J. Ely
Susan Wojewoda

Alex Montana at ESH Manufacturing Co.

Michael Kernish

Michelle Levene (A)

Tiziana Casciaro
Victoria W. Winston

John and Andrea Rice: Entrepreneurship and Life

Howard H. Stevenson
Janet Kraus
Shirley M. Spence

Partner Center

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An architectural model of public facilities for Bhubaneswar and Cuttack, India.

Top 40 Case Studies of 2022-23

A case about a unique partnership to bring public toilet facilities to Indian slums earned the top spot in the 2022-23 Top 40 Yale case studies round up.

Delving into the complex project management landscape of a partnership between governments, designers, academic, and NGOs in India, the Project Sammaan case study jumped to the #1 spot this year from #30 in 2021 based largely on its strong sales to academic institutions.

Cases on the uses of debt and equity at Hertz that took the top two spots last year continued their strong showing this year at #2 and #3.

Surprisingly, the abridged version of the Toyota 2010 case leapt from #40 in last year’s roundup to #4; perennial favorite Coffee 2016 took #5 and cases involving search funds, private equity, and Cadbury, another perennial favorite, rounded out the top 10.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

Other year-end data for 2022-23 showed that:

26K case users from 156 countries and all 50 U.S. states interacted with 191 Yale cases.
Over fifty percent of case users came from outside the U.S. with India, Tanzania, and the Philippines making up the bulk.
22 cases on the list are "raw" and 18 "cooked."
The top 40 cases were supervised by 21 different Yale SOM current and former faculty members, several supervising multiple cases.

All of the 2022-23 Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases for 2022-23 are:

1 Project Sammaan

2 Hertz Global Holdings (A): Uses of Debt and Equity

3 Hertz Global Holdings (B): Uses of Debt and Equity 2020

4 Toyota 2010 (Abridged)

5 Coffee 2016

6 Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

7 Gardner Denver

8 Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

10 Suwanee Lumber Company (B)

11 Marina Bay Sands