what is an video presentation

How to Make an Eye-catching Video Presentation in Minutes | InVideo

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Video is now the undisputed king of mediums in business communication. HubSpot reports that 85% of companies use videos in their marketing efforts. From webinars to demos, from sales presentations to investor pitches, and from welcome videos to online tutorials, videos are the go-to channel. Clearly, video marketing  is on the surge.

And video presentations are among the most widely used formats for video marketing. But how exactly can you create winning video presentations, to begin with?

Simply by signing up to InVideo for business where you get tailor-made template and video editing services on demand so you can spend your time running your business. Sign up for a free demo here. 

Video Presentations Q&A

Before we get into the meat of our guide, let’s quickly answer a few commonly asked questions.

1. What is a Video Presentation?

A video presentation is a form of communicating with an audience with the aid of a video or completely using a video. The video could be made of PowerPoint slides , still images, animation, or actual video footage.

2. Why Should I use Video Presentations?

Common reasons for using videos as presentation aids include:

- Overcoming space/time limitations - Using video as a visual aide to drive your point home - Video enables you to compress a lot of information into a digestible size

3. How do I make a Video Presentation?

Thanks to the advancements in technology, making video presentations has become very easy. It has also become more affordable than it was a couple of years ago. While different video makers have different steps to take when making a video , here are the basic steps to follow:

- Come up with a concept for your presentation. - Craft an engaging script . - Decide on the visual assets (and format) you’ll use. - Use a professional video editing app to bring it all together. - Promote the video.

Pro tip: To make things even easier, you could sign up to InVideo for business and get presentations made for your brand using the editing-on-demand services.  Sign up for a free demo here. 

4. How do you begin a Presentation?

You can open your presentation in 7 ways:

1. Share an anecdote or short personal story. 2. Kick-off with a provocative statement. 3. Present a startling statistic or data. 4. Tell a good clean joke that suits the audience. 5. Ask a loaded rhetorical question. 6. Show the audience a compelling visual. 7. Hook people with a fascinating quotation.

5. How do you Make a Video Presentation with PowerPoint?

Turning a PowerPoint presentation into a video is easy. Just follow these steps:

Step 1: On the File  menu, select Save  to make sure you have saved all your recent work in PowerPoint presentation format (.pptx).

Step 2: On the File  menu, select Save As .

Step 3: Select the folder location where you want to store your PowerPoint Show file.

Step 4: In the Save as type  box, choose PowerPoint Show (*.ppsx) .

Step 5: Select Save . That’s it.

Now that we’ve answered a few basic questions, let’s dig deeper into why videos are so powerful.

What Makes Video Presentations so Effective?

Why do they increase the impact of your message?

Well, it’s simple, really – people are visual creatures. This means we take in more information by watching than by reading. Remember the saying, “a picture is worth a thousand words”? Besides that, here are 4 other reasons video is so effective:

1. Conveys emotions better

No other communication channel conveys emotions better than video. That’s because video caters to the brain’s visual and auditory systems, helping the viewer pick up on cues like body language, facial expressions, imagery, and music.

2. Cements information better

According to research , people remember 10% of what they hear and 20% of what they read. However, they remember a staggering 80% of what they experienced. In short, visuals are easier to remember than text or audio because they help your audience “experience” your message. It makes video an essential part of creating presentations your audience will remember for a long time.

3. Makes it easier to digest information

Especially when explaining complicated concepts, video is a great way to present information in an easy-to-understand way. Not only is the format easy to take in, but it also makes breaking down concepts easier.

4. Builds relationships fast

I’m sure you know the marketing mantra: people buy from people they know, like, and trust. Nothing beats video in making prospects or your audience know, like, and trust you…   fast. Video is an instant relationship builder. It’s the next best thing to live face-to-face communication.

A video is a great tool that has made it easier to communicate thoughts and ideas with people – not just in a room, but even across the globe.

6 Types of Video Presentations You Need to Know

Video presentations come in different flavors, depending on their purpose.

1. Educational Presentations

These are mainly used in teaching and learning sets online or in a classroom setting. These make it easier for the teacher to convey information and the students to grasp the concepts.

Use this template

2. Sales Presentations

The field of sales has evolved tremendously in the past decade. With customers being savvier, sales reps must play the game well if they’re to bag sales. One way they can do that is by creating story-based sales video presentations.

Sell more with pro video presentations

Use 5000+ InVideo templates to get started

3. Investor Pitches

Need to woo an investor? One of the best ways to do that is by using a video pitch. This will help you present your business plan in a visually appealing way so they can easily grasp your business concept.

4. Promotional Videos

Whether you’re promoting an existing product or a new one, video is your best bet for getting eyeballs on your product (or cause). People relate better to what they can see, making video the best medium for presenting your promotions (like product reviews, for example).

5. Employee Training and Onboarding

Video presentations are great for conducting employee training and onboarding. One of the main reasons for this is that video helps reduce the resources spent on these 2 important aspects of employee relationship management.

6. Informational Videos

As the name suggests, the informational/how-to type of presentation serves to pass on important information. Why video in this case? Because it’s more engaging and can pack a lot of information in a short clip.

Pro tip: You can get tailor-made templates to create any kind of presentation for your brand or business using InVideo for business. Sign up for a free demo here. 

How to create killer Video Presentations – 4 Tips

Now you know why video presentations are important and which scenarios to use them in. Now to the fun part – tips on creating killer video presentations. Let’s get to it, shall we?

Tip #1 - Know your Audience

The most important aspect of creating a stellar presentation is to know and understand your audience. Even if you use the best video presentation maker , if you don’t target a specific, clearly defined audience, your presentation will flop. Understanding your audience will help you:

A. Communicate effectively

Effective communication involves knowing the language and examples that resonate with your audience.

B. Choose the right visuals

Certain visuals are more impactful when used on a particular audience. Study those that your audience will easily understand and relate to.

C. Connect on an emotional level

No matter the type of presentation, it’s crucial to connect with your audience on an emotional level. And to do that, you need to understand the emotional triggers to push in your video presentation.

Invest in adequate audience research. While it may be time-consuming (and a bit costly), it will pay off in the end.

Idea #2 - Brainstorm video content ideas

Now that you have gathered enough audience data, it’s time to brainstorm some content ideas. Whether you’re creating your talk solo or as a team, 3 crucial questions will lay the foundation of your brainstorming session:

1. What do you want the video to achieve? 2. Which emotions do you want the video to evoke? 3. What will visual elements help your video achieve its goal?

The answers to these questions will help guide your ideas. They are key to creating a killer video that your audience will love.

Tip #3 - Craft engaging scripts

Audience research? Check.

Great idea? Check.

Now we get to another interesting stage of creating great video presentations  – crafting an engaging script. Whether it’s a live presentation, a webinar, or even a product review, you’ll need a great script to ensure you keep your audience engaged.

Even if you love creating impromptu videos, having a script for your video presentations is important. And no, you need not be Quentin Tarantino to produce a great video script (although it won’t hurt to learn how to become a good copywriter). Here are 3 reasons a good video script is a must:

1) Helps structure your video

To ensure your video has a smooth and progressive flow, you’ll need a good script.

2) Eliminates “dead spots”

Dead spots, or moments of inactivity, are a great turn-off in a video. They reek of unprofessionalism and can lead to your audience disengaging. The best way to eliminate dead spots is to craft a solid video script .

3) Keeps you on track

It’s very easy to get sidetracked when creating a video . However, with a script, you minimize the instances of going off-topic.

Creating scripts for your videos is a best practice that shouldn’t be overlooked. If anything, invest more in your script than the visuals as a good script can save a video with poor visuals.

Pro-tip: Once you’re confident about your script, it is time to make things even more clear. A  storyboard will allow you to break down your video visually, scene by scene, describing what is happening in it.

Tip #4 - Invest in the Right Tools

With video, one thing you should never skimp on is the tools you use, particularly your video editing software. While there is a gazillion free video editing software on the market, it’s highly recommended that you use a professional video editor . And that means going the paid route.

Why should you spend on a video editor when there are countless free options available? Here’s why:

A. Get more (professional) features

Creating professional-looking videos requires a lot of resources and features. Most free video editors lack the features that will enable you to create professional videos.

B. Avoid branding and ads

With video editing software, free is never free. That’s because you pay through being forced to include the video editors brand in your work. In other words, you pay by advertising for them. Besides branding, some free video editors may subject you to irritating in-app ads.

If there’s one thing that’s inevitable when it comes to software, it’s that one time or another you’ll encounter glitches. This is where paid video editors have a great advantage over their free counterparts – you’ll have access to customer support.

From hardware (like cameras) to software (like video editing software), the tools you use will determine the quality of your videos. Invest in professional tools, and your presentations will sweep your audience off their feet because they’ll be more polished.

Pro tip: If you don't have the time or bandwidth to find your way around an editing tool, simply sign up to InVideo for business and get presentations created using tailor-made templates and on-demand editing services. Sign up for a free demo here. 

Tip #5 - Adopt Video Presentation Best Practices

There’s no need to reinvent the wheel when creating presentations . Most winning video presentations are based on common fundamental principles that work. Here are some you need to know:

1) Create impactful intros (and outros)

Your intro is the most important part of your presentation as it sets the tone for the rest of the talk. If you can’t engage your audience with your intro, you probably won’t get another chance to engage them.

2) Keep it short, sharp, and sweet

No matter how engaging your video is, always remember it’s not a movie. The point is to keep your audience engaged enough to pass on your information, no more no less.

3) Be professional

Don’t throw out your professional etiquette just because you’re on (or using) video. Maintain professionalism in your video presentations by, for example, using clean language and maintaining a good posture.

4) Use quality sound

Sound plays an integral part in presentations. Whether it’s music or speech, make sure it’s crisp, clear, and audible.

By following these (and other) video presentation best practices, success is inevitable. Remember, the presentation is not about you; it’s about your audience. So, ensure that your presentations provide a good user experience for your audience.

Make video presentations in minutes

With customizable InVideo templates

Looking for a great Video Presentation Template? Here’s what you should consider

Templates are lifesavers. They help you create a decent presentation in a snap, even if you are a newbie.

Here are 3 simple questions to help you determine if a template is good:

1) Is it editable? – Are you able to change things like playback speed, effects, or text, so you produce something you like? Stay away from rigid templates that don’t give you the freedom to create with ease.

2) Is it customizable? – Can you design brand-specific clips using your company’s colors, fonts, and styling? Good templates give you wiggle room to include your brand’s specific needs.

3) Is it campaign-specific? – Different videos fit different scenarios. Ideally, you want templates tailored to your current campaign.  That way, you have less tweaking to do because the templates are close to what you want.

Pro Tip: Get more tailor-made templates for your video presentations by signing up to InVideo for business. Sign up for a free demo here. 

5 Awesome Video Presentation ideas to bring The House Down

Presentation is both an art and science. Get the balance right, and you have the audience eating out of the palm of your hand. Here are some ideas to help you do just that.

Idea #1 - Tickle them with humor

Humor is a powerful learning tool.

According to studies by Physiology Org humor leads to learning because of it:

- Attracts and sustains attention. - Relieves tension and produces a relaxed atmosphere. - Enhances participation. - Increases retention and motivation. - Bonds the student and the teacher.

However, to reap all these benefits, the humor must be appropriate and on-topic. So spice up your presentation with a joke or two. The result? Your audience will laugh and learn.

Idea #2 - Use Relevant Examples

Effective presenters use timely, powerful illustrations.

The word illustration comes from the Latin term ‘illustration,’ which means illumination. So practical examples are like windows of your presentation. They let light in. They help people see or understand the material better.

Here are 5 questions to ask about your illustrations:

1. Are they relevant to the topic? 2. Are they suited to the audience? 3. Are they suited to the time limit? 4. Are they enlightening? 5. Are they well told?

Grab compelling examples from books, movies, TV shows, history, children, current events, and captivating real-life incidents. Use good illustrations ram your points home.

Idea #3 - Wield Questions like a Ninja

Questions are an integral part of learning.

Sharp questions aid learning. Plus, they keep listeners highly engaged.

Ask questions:

- At the beginning of your presentation to draw your audience in. - In the middle of the presentation to revive waning audience interest. - At the end of the talk, so the audience reflects on the material.

Also, allow the audience to ask questions. When your audience asks questions, they switch from passive spectators to active participants.

Idea #4 - Be Minimal

Have you ever sat through a presentation and felt:

- Dazed? - Confused? - Strained?

More than likely, the reason is the presenter drowned you in a blaze of inessential stuff. There was too much going on you couldn’t cope with.

Minimalism is removing all unnecessary material, leaving only the bare minimum needed to put your points across. It means using just enough text, visuals, scenes, or slides to make the point and no more. A minimal presentation is clean and uncluttered.

Simple yet intriguing. Plain but profound. Basic but punchy.

Most importantly, it makes learning easy and enjoyable.

Idea #5 - Connect emotionally with a story

Stories are speakers’ most powerful weapons. That’s because stories play a dual purpose –

- Engage intellectually - Connect Emotionally

And an emotional connection is key to bringing the house down with your presentation. Why?

An emotional connection:

- Endears you to your audience - Makes your presentation memorable - Inspires your audience to take action

By using a relevant story in your video presentation, you’ll ensure that your audience walks the entire journey with you from intro to outro.

6 PowerPoint Presentation tips to wow your audience

No business video guide is complete without PowerPoint, the staple software for business presentations.

Here are 6 golden rules to help you nail your next PowerPoint presentation and leave your audience crying for more:

1. Keep Things Simple

Legendary artist Leonardo da Vinci once said something profound:

"Simplicity is the ultimate sophistication".

With the plethora of apps and templates at your disposal, you will be tempted to complicate things. Don’t. Keep things simple.

Simple design. Simple colors. Simple story.

People get swamped and confused by complicated stuff but easily absorb and appreciate straightforward material.

2. Good visual contrast

What use is your blockbuster presentation if the audience can’t see it?

You want people to enjoy your presentation, not endure it. If you use dark fonts on dark backgrounds or light fonts on light backgrounds, you’ll strain your audience’s eyes. They’ll struggle to see your lovely slides.

Classic black-on-white color contrast does just fine. You can use colors like red, blue, or yellow for headings and images. If you don’t like black and white, you can use other colors you prefer as long as the contrast of your combination is bold and strong.

3. Use a few words and animations

It’s easy to go overboard with fancy animations and a gushing stream of words. Only use as many words as it takes to get your point across and no more.

Too many words cause the audience to read rather than listen. Remember, your slides are there to compliment your talk, not substitute it. Also, a lot of words will fill up many slides that wear your audience down.

Ruthlessly cut out senseless animations that don’t add value to your talk.

4. Use excellent images

Images are to a presentation, what water is to fish. Without them, your presentation becomes bland. It lacks the needed fizz to keep your audience hooked. But only include relevant images.

Not only that. Above all, make sure all pictures are of high quality. Amateur-looking clip art causes the audience not to take you seriously.

Pro-tip: Get access to millions of stock assets and tailor-made templates with InVideo for business. Sign up for a free demo here. 

5. Smooth and fast transitions

While PowerPoint transitions can make your presentation engaging, don’t overdo them, especially the advanced ones. Not only do they quickly drain power on weaker machines, but they also distract the audience. Stick to simpler and faster transitions like wipe or slide.

6. Avoid overloading your slides

In presentations, less is more.

Having a lot going on your screen confuses and overwhelms listeners.

Cramming too much info into your slides is a big no-no. Clutter is your enemy. Strip your slides down to essential words and images. Your audience will love you for it and leave you with many takeaways.

Pro looking Video Presentations – No longer an option

With Industry 4.0 fast coming into its own, going digital is no longer an option for businesses and speakers.

And one of the most important communication mediums in the digital age is video. That’s why you can’t afford to ignore video any more. Whether you’re speaking before a live audience or seeking to disseminate information to a global audience, video presentations are the way to go.

Need a great tool to create stunning video presentations? Then make sure to schedule a demo and see just how much you can do with InVideo for business. 

Let’s create superb videos

Home Blog Presentation Ideas Video Presentations: A Guide for Engaging Content

Video Presentations: A Guide for Engaging Content

In a time when the Millennials’ attention span can be measured as little as 12 seconds, how can we create genuinely engaging presentations? Is continuously changing slides the answer these days?

A skilled presenter has to master different techniques; therefore, we will examine the potential for video presentations. Join us to discover what video presentations are, the reasons why you should use them amongst your presentation tools, and exciting tips on how to drive engagement from them. 

Table of Contents

What video presentations are

Video presentation stats to consider, different types of video presentations, why should you use video presentations, what are the components of a winning video presentation, the role of accessibility: advanced research on video presentations, 5 tips on how to make your video presentations engaging.

• How to create a video presentation

Do you need special software to create video presentations?

Closing thoughts.

Presentations are a crucial part of business and academic environments. Thousands of presentations are delivered each day in different environments; still, many are doomed to fail. Although we can blame this on a lack of proper presentation skills , reality tells us there’s a change in how people prefer to see the content.

As a general rule, consider 10 minutes the Goldilocks Zone for traditional presentations in what comes to audience engagement . Inspirational presentations like the ones we see on TEDx don’t follow this rule, as the objective here is to share a compelling story as detailed as possible so the audience can relate. In some cases, academic presentations of the thesis defense style remain loyal to a specific format. Still, trends are also changing, and video presentations have much to offer in terms of exposing complex concepts more plainly.

A video presentation can be represented in multiple formats: as a compendium of animated slides in video format, video files and audio sources packed on a single video file, a video recording made in interview format, a video documentary, etc. Although this definition may sound redundant, the concept behind a video presentation is that they don’t require a presenter to change between slides or windows to browse different assets . Hence, the importance to create a story behind the video presentation, so the various elements don’t feel segregated without logic.

We can say people use the video format to convey information in courses, job training, edutainment, conferences, and any kind of message-sharing purpose that requires connecting with the audience for engagement.

Before dwelling on the specifics of building a video presentation, here we share some video presentation stats that speak about the importance of video presentations these days from a marketing perspective.

• Online search continues to be the most common way (45%) for users to find instructional and informational video content. ( source )
• The most commonly-created types of videos are explainer videos (72%) , presentation videos (49%), testimonial videos (48%), sales videos (42%), and video ads (42%). ( source )
• 57% of consumers said that product videos make them more confident in a purchase and less likely to return an item ( source )
• Millennials’ attention span can be measured as little as 12 seconds ( source )
• A minute of video is worth 1.8 million words in terms of information retention ( source )

As you can see, the effort of building a video presentation is well-paid in terms of consumption and content information retention from the audience.

Depending on the requirements of the presentation itself, we can classify video presentations as follows:

In-Company Video Presentations

These video presentations belong to the business and corporate world, but their purpose is to distribute information among coworkers or to coach the personnel for a specific requirement. In-company video presentations are used in workspace training, as part of internal recruitment processes, or other kinds of internal presentations.

In-company video presentations usually carry the company branding; they have restricted access for people outside the organization, so their distribution methods happen in meeting rooms dedicated to these purposes. 

Business Video Presentations

Business video presentations are used for a variety of business purposes: business pitches, workspace training, advertisement, product releases, recruitment, and more. Business video presentations also include the ones dedicated to  B2B or B2C relationships. 

Like In-Company Video Presentations, they carry branding to identify the video presentation’s author quickly. They are shared through official mediums for the company (like a brand’s social media channels and website), during corporate meetings with investors or potential business partners, and through 3rd. party channels.

Examples of these kinds of videos are product launch sessions, much like what tech giants like Xiaomi do.

Another kind of business video presentation is the explainer video. Explainer videos can be defined as short online marketing videos that are used to explain the company’s product or service. Explainer videos are commonly used for sales, marketing, and training purposes. Here is a real example of a 1-minute video presentation introducing SlideModel.com.

Another application of business video presentations is when sponsorship deals are involved, as brands can present their value to influencers through short reels.

Resume Video Presentations

This is a relatively recent but incredible turn of resume presentations. In resume video presentations , the candidate offers a detailed introduction of their capabilities, skills, interests, and potential value to the employer in a visually engaging format.

Unlike traditional CV presentations, the video format gives little room for anxiety, answering most of the interviewer’s questions or even driving admiration for the effort and dedication to this job-hunting adventure. 

We recommend the usage of resume presentation templates for this purpose, as they save tons of time in crafting a high-quality resume video presentation. 

Educational Video Presentations

This category can be divided into three different sub-categories:

Academic Video Presentations

Intended for University-level presentations or post-Doctorate work, these presentations follow strict format guidelines. They are mainly designed to distribute data comprehensively, with proper documentation backup. Animations usually don’t take part in these video presentations.

Despite being commonly associated with business events, conferences also belong to the academic video presentations category, as the live sessions are recorded to spread the message about important research discoveries. 

Teaching & Training Video Presentations

Teachers introduce the presentations to their students on various topics to understand abstract issues better. Chemistry, Physics, and Geography are typical examples of subjects that use video presentations. However, subjects like History and Philosophy can save countless hours of whiteboard sessions by using educational video presentations. 

Webinars fall under this category, either being released to the public or in-company webinars, as they share common aspects in their structure. Do keep in mind that educational content recorded as video presentations is not the same as a webinar, as the latter requires the presence of a live audience, a moderator, and usually a Q&A session at the end of it. If we talk about educational content being recorded and released as a course platform, then we can say it is a workshop.

According to recent studies, visualizations through video presentations and video-based learning can enhance understanding. It is demonstrated that students who watched learning videos on Statistics, influenced engagement and motivation positively .

Student Video Presentations

Finally, students also make video presentations as requested by their teachers to present a lesson or project exhibition. These presentations vary as the students grow older, becoming less dependent on animated effects, setting the bases for future work or academic presentation formats.

Informal Video Presentations

If you remember seeing videos in situations like 50th birthday parties, baptisms, wedding anniversaries, etc., then you have already experienced informal video presentations. 

These informal presentations are free from any format restriction. As the term implies, they are used for any kind of meetup, making it simpler to share a story rather than to tell a lengthy story.

Inspirational & Motivational Video Presentations

The final category belongs to the video presentations with a strong emotional component. They are built to connect, to empathize with the audience in specific situations or problems. Examples of this are TEDx , Evan Carmichael, or similar influencing platforms.

In general lines, motivational video presentations are recordings of live events shared with the purpose of getting the message to the biggest audience possible (internet consumers). Another possible format for these presentations is recorded interviews or testimonials intended to speak about a person’s contributions to society. An example of this, from an organization’s point of view, are the videos produced by the UK’s NHS to highlight and thank their medical personnel for their efforts during the COVID-19 pandemic. 

Inspirational video presentations share common aspects with motivational speeches. A list of requirements for these video presentations would be:

• Have a clear purpose
• Make it personal
• Get the message tailored for the target audience
• A strong conclusion

Compared with traditional presentation methods, such as presentation slides or speaking in front of an audience, video presentations can offer a series of advantages. 

For starters, as you write the “ story ,” you are also rehearsing the points to be covered. In that way, anxiety or shyness won’t trigger you to forget about essential points or lose track of time. The length of the presentation can be predetermined, depending on the external requirements of the organization party, or how comprehensive or concise you need it to be. 

In the case of people struggling with camera shyness , an animated video presentation with voiceover is the answer to deliver quality work. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. You can also convert images to video online using video editor platforms to easily create video from images and voiceover on video.

Video presentations can be persuasive thanks to the usage of graphics and audio. It is far easier to convey emotions through video presentations than to put them in the presentation design. Also, research by Dr. James McQuivey proved that a minute of video is worth 1.8 million words in terms of information retention.

Regarding engagement, the popularity that both TikTok and YouTube gained among the younger generations reflects the behavioral changes in content consumption . It has come to the point that even professionals use TikTok to demystify health hoaxes and help users worldwide. Therefore, using video format for presentations can help to boost your presentation performance, making it attractive for your audience and less effort-demanding. 

The most significant factor in delivering a successful video presentation is keeping the audience engaged. To ensure this, make sure the presentation doesn’t feel robotic-like but that it conveys a personal message. Don’t get this point wrong if we talk strictly about business or academic scenarios; making video presentations to deliver your personal touch can become as simple as selecting the proper color combination to enforce your message . Other solutions come from watching your voice tone not to make it too monotonous. 

Structure your presentation accordingly. In business or academic video presentations is a good idea to introduce a slide in the fashion of a table of contents . It is an extra touch that brings the audience closer to the topics due to be discussed. 

Consider the audience’s perspective as a vital element in video presentations. Check relevant examples of the topic discussed on platforms such as YouTube or DailyMotion. Compare their approach to yours and assert if you would watch your presentation as a spectator or not. This simple test gives insights into which aspects you should work on.

Winning video presentations never miss the usage of CTAs. It’s a good method to direct the audience’s interest to a specific goal.

Video presentations can become an incredible tool for driving engagement, yet there is a problem that not so many presenters address: accessibility. Think about how many times a presenter ends a phrase like “over here,” assuming the audience is watching the item being shown. But what if members of the target audience have visual impairments?

Much like we consider the importance of adding Closed Captioning (CC) to our videos, accessibility in terms of the narrative is a must. On this behalf, we want to introduce an interesting research that led to the production of a tool named Slidecho . Using state-of-the-art technology like video scene detection, AI, and OCR, Slideshow follows these very steps:

• Step 1: Extract slide frames
• Step 2: Selecting slide elements
• Step 3: Detecting described elements from the slide elements
• Step 4: Aligning slides with the speech

Therefore, Slidecho uses an algorithmic methodology to extract the visual elements from the slides, converting them to an audio reading format whilst aligning it with the original speaker’s narration. Moreover, its interface instantiates new interactions that augment the plain video interface with synchronized slide information and audio notifications to alert users to undescribed elements.

This technological advance helps the audience better understand what is being presented, regardless of the context of the presentation. Imagine an award ceremony where many references apply to visual cues. People with visual impairments get half of the message, with luck, when presenters fall into colloquial language usage, not understanding the context or having to ask for clarification. If instead, the synced narration is available, we then talk about making presentations available for everyone. This is an accurate definition of enriching an event experience.

If we talk about attending to the needs of people with hearing impairments, we have to consider the social factor as a motivator in presentations. It is a common mistake to leave slides filled with text and voiceover narration in the background providing detailed information. A study made by Stanford University speaks about the value of having the presenter’s face available through these slides, as it delivers both social cues plus helps users through lip reading. The human factor also reduces distractions since the audience must check the presenter’s input on written slides.

Tip #1 – Be mindful of the presentation topic

It’s not the same to create a presentation for a business audience as an inspirational presentation. The category of the presentation shall determine items like

• Background music
• Color theme
• Visual hierarchy
• Videos to include

Tip #2 – Limit the number of words to include

The whole idea behind the video presentation is to make a dynamic presentation, not having to pause every 5 seconds to allow the spectator to read.

Instead, use words to transmit powerful messages, such as quotes relevant to the presented topic, key information, or CTAs. Use the 7×7 rule: no slide should have more than 7 lines of text, and no sentence should have more than 7 words. 

Tip #3 – Voiceovers can become your best friends

The whole point behind a video presentation is not to create a boring one-person video speaking in front of the camera. Use voiceovers effectively to introduce charts, data feedback, etc., with your voice connecting the points of the entire presentation.

Be mindful of the tone. A monotonous or flat tone can divert attention and induce people to ignore your work. Your voice skills should articulate the importance of the point being discussed as well as your interest in it.

Tip #4 – The power of transitions

Adding suitable transitions and animations makes the presentation more engaging . However, this isn’t equal to adding countless effects. Less is more.

Ask a professional for guidance if you don’t have experience with animation effects. The transition can be part of the conversation, being subtle if the presentation is flowing between data sets or similar topics, or contrasting and powerful to deliver a persuasive message. You may also want to insert a transition when you’ve used a video cutter to remove an unwanted part to smooth out the video flow. Don’t abuse any of the two extremes, or the audience may find it uncomfortable.

Tip #5 – Make video presentations accessible

As we mentioned before, quite often presenters assume the audience can understand every part of a video presentation. Reality tells us to attend to the needs of people with visual and auditory impairments by making audio and video media accessible .

Subtitles or translator screen-over using sign language is a perfect opportunity to help people with auditory impairments feel part of the presentation, making the message available to them as well. 

For people with visual impairments, be mindful about how you create the narrative for your presentation, in particular, avoiding visual cues like: “over here,” “this,” and “there” and gesticulating over an object or person, assuming everyone can get the same reference information. Instead, opt to be descriptive in your speech; software solutions can help a great deal, but you can also use native PowerPoint or Google Slides tools such as voiceovers .

How to create a video presentation & recommended video presentation templates

You can create your own video presentations as easily as using Microsoft PowerPoint, Apple Keynotes, or Google Slides.

Check these links for relevant information on how to create a video presentation:

• How to Convert a Google Slides Presentation to a Video
• How to Convert a PowerPoint Presentation to a Video
• How to Embed a YouTube Video in PowerPoint

In case you feel stuck about which content to input or how to make your video presentation outstanding, a brainstorming technique can do wonders for interactive presentations and creative thinking. It is known as the SCAMPER technique .

Since video presentation templates make our life easier, we also recommend you check the following product categories to access extremely visually appealing designs created by professionals to help you deliver your message in style:

• Animated PowerPoint Templates
• Animated Text Banner Templates
• Academic PowerPoint Templates
• Business PowerPoint Templates
• Marketing PowerPoint Templates

Additionally, here you can preview some of our presentation templates that you can use to create a video presentation in PowerPoint.

1. Animated PowerPoint Charts Collection Template

Present data in a visually appealing format by using this collection of animated charts in PowerPoint. Fully customizable, this template brings ease to speak about data-driven presentations; hence becoming a vital asset for any presenter in the corporate world.

Use This Template

2. Animated Network Diagram PowerPoint Template

Simplify the different streams that take part in your project or product release with the help of this animated template design. This Animated Network Diagram template can help you expose the processes that, with integrated effort, evolve into a successful outcome. It has animations applied to the objects, plus transitions to make the presentation more fluid.

Fully editable with any version of PowerPoint.

3. Free Animated Editable Professional Infographics PowerPoint Template

Infographics are a powerful tool that every presenter must consider for their work. This Free Animated Infographics template allows presenters to communicate complex data pieces, build marketing strategies, or prepare professional-looking reports.

You can find a broad variety of charts and graphs. These are fully editable by using the chart filter option to edit on a spreadsheet.

4. Free Animated Editable Infographic PowerPoint Slides

If you intend to present financial data or KPIs for your marketing projects, look no further: this Free Animated Editable Infographic Template for PowerPoint has it all.

Arranged in an 8-slide deck, we find a compendium of graphic elements to represent complex data in a visually compelling manner. Fully editable in all versions of PowerPoint

5. Free Animated Business PowerPoint Template

This versatile free presentation template for PowerPoint makes the perfect tool for more than business presentations: it works perfectly for educational video presentations and even inspirational video presentations.

With 9 fully editable slides, you can build your video presentation by using a unique combination of graphic elements, animations, and transitions. The graphics elements on this template are oriented to highlight leadership concepts.

6. Free Animated Business Infographics PowerPoint Template

Use this free template to create powerful statements backed by data in your video presentations. With a broad selection of graphs, diagrams, and charts, this fully editable template can help presenters to discuss topics ranging from demographics, economy, marketing indicators, or other relevant research results in an easy-to-understand format.

Compatible with all versions of PowerPoint, Google Slides, and Keynote.

You also need to consider the output format of your video presentations. For maximum compatibility, you can use  MP4 or MOV. Other alternatives include:

• MKV : The native format of most 4K videos due to being able to store multiple audio tracks. Ideal for presentations with different voiceover languages that presenters can pick from.
• WMV : It’s a quality format for rendering videos to be shared via e-mail, although not compatible with some devices. Installing codecs is advised. 
• WebM : This format is one of the preferred choices for online video libraries or live streaming services, but it can present compatibility issues. 

The answer to this question entirely depends on your aim for creating video presentations. For most presenters, PowerPoint and Google Slides will do a good job, allowing them to use features such as voiceovers, transitions, animations, and high-quality graphics.

If instead, you desire to make advanced effects, screen recordings, or toon-like animations with voiceovers, then you should check the following list of solutions:

• Camtasia (Techsmith) : It is a professional video editing software, much lighter and easier to use than Adobe Premiere or Sony Vegas. You can create professional transition or animation effects, work with layers to add multiple sounds or video sources and create screen recordings.
• Adobe Premiere Pro : The industry-leading software in video editing. This often intimidating software by Adobe has all the requirements for professional video editing, plus full integration with third-party plugins or other software from the Adobe suite to enhance the video result.
• Sony Vegas Pro : It is considered a direct competitor to Adobe Premiere Pro, less demanding in hardware requirements, and somewhat more user-friendly.
• Final Cut Pro : For Mac users, this is the option to consider if we talk about video editing. Powerful and tailored for the hardware the Mac device has.

The main types include in-company video presentations, business video presentations, resume video presentations, educational video presentations (academic, teaching/training, student), informal video presentations, and inspirational or motivational video presentations.

Video presentations help to maintain audience engagement, provide a structured and cohesive narrative, and reduce the need for slide transitions. They also allow for better storytelling and emotional connection through visual and audio elements.

To create engaging video presentations: – Keep your content concise and focused on your audience. – Use voiceovers to connect different points. – Apply transitions and animations thoughtfully. – Ensure accessibility by including subtitles and clear narration. – Make the content dynamic with visuals, infographics, and call-to-actions (CTAs).

A successful video presentation includes clear storytelling, a structured layout, relevant visuals, engaging audio, and accessibility features like subtitles or voiceover descriptions.

While it depends on the content and context, the recommended length for most video presentations is around 10 minutes. Keeping the video concise helps maintain audience engagement.

Common file formats for video presentations include MP4 and MOV. Other formats like MKV, WMV, or WebM may be used for specific purposes, but MP4 is generally the most compatible.

As we have seen in this article, video presentations are far from obsolete. It is a truly engaging method to divulge our ideas, especially if we target a younger audience. 

Take your time to write a compelling story to tell rather than spilling animations and transitions along the way. Professional-made video presentations always care about details and the takeaway message for the spectator. Alternatively, check our article about how to insert a video into PowerPoint .

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Video Presentation

What is a video presentation.

A video presentation combines narration, motion graphics, text, images, video clips, and other visuals into a slide-based video focused on communicating ideas around a specific topic. These are produced using presentation software or dedicated video tools.

What are the Benefits of Video Presentations?

Video presentations provide advantages like:

Visual Storytelling

• Clear Explanations -Visuals enhance understanding by illustrating complex concepts. Whether it’s a product demo or an educational lecture, visuals make your message more compelling.
• Dynamic Content -Video keeps viewers engaged. Movement, transitions, and visual variety prevent monotony.
• Attention Retention -Well-crafted videos hold attention longer than static text or slides.

Accessibility

• Inclusive Reach - Subtitles and sign language interpreters in video presentations cater to diverse audiences.
• On-Demand Viewing - Those unable to attend live sessions can access recorded videos anytime.

How Do Video Presentations Work?

The production process involves:

• Planning the presentation content and structure
• Creating visual slides and assets
• Scripting and recording narration audio
• Layering in text, motion graphics, and slide animations
• Adding interactive elements like quizzes and CTAs
• Assembling slides sequentially into a video timeline
• Exporting for different audience mediums - social, desktop, etc

When you use a video presentation tool like Trainn, you can simply upload your presentation, walk through the slides, record your screen, add your voice, and your video presentation is ready.

Challenges of Video Presentations

Potential issues to watch out for:

Engaging Visuals and Motion:

• Avoid static slides. Use animations, graphics, and transitions to maintain interest.
• Balance aesthetics with clarity.

Presenter Presence:

• Stiff or awkward delivery can detract from the message. Practice and relax on camera.
• Maintain eye contact with the lens.

Slide Density:

• Text-heavy slides overwhelm viewers. Simplify content and use visuals.
• Each slide should convey a single idea.

Transitions:

• Smooth transitions between concepts prevent jarring shifts.
• Avoid abrupt changes in tone or style.

Choosing Presentation Software

To simplify the creation, look for tools like Trainn offering:

• Animated templates to quickly build professional slides
• Drag-and-drop functionality for easily adding and arranging visual elements
• Bulk upload of slides, videos, and images to expedite assembly
• Auto text-to-speech with branded voices to generate narration
• Built-in analytics to see responses and optimize
• Collaborative workflows for real-time team input
• Auto clip generation to repurpose segments across needs

Trainn is the world’s most powerful and easiest video creation tool you need to create professional-quality videos of your digital product. You can record, edit, add voiceover , and share your AI-powered videos in 5 mins.

How do video presentations benefit customer education?

Video presentations in customer education offer visual clarity and engagement, making complex concepts easily understandable and enhancing information retention for effective learning.

What types of video presentations are commonly used?

Animated explainers, product demos, and live-action presentations are popular choices for diverse content creation needs.

What are some tips for creating engaging video presentations?

• Multilingual Approach - Enhance reach by adding subtitles and translations.
• Captivate Early - Engage viewers within seconds to retain their attention.
• Strategic CTAs - Include buttons for targeted actions (e.g., support inquiries, trials).
• Interactive Engagement - Encourage feedback through emojis, questions, and comments.

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From ideas to screen: How to make presentation videos that shine

What type of content do you primarily create?

Visuals can mean the difference between a killer presentation and a lost opportunity.

For salespeople, it’s difficult to close a deal without business presentations to back up your pitches. For marketers and business owners, video presentations help communicate ideas and share results from projects to ensure future success. 

Customers also love high-quality visuals, like branded explainer videos and product tours. They’re the fuel that drives eight in 10 people to make online purchases. 

But what makes a good presentation? And how can you engage viewers throughout your video? This guide covers what you need to know about creating video presentations, no matter the purpose.

What is a video presentation ?

A video presentation refers to a sequence of visuals combined with audio to convey information, arguments, ideas, or narratives. It can be about a product, service, internal business reports, or even a topic of interest.

Video presentations can range from simple slideshow-style videos with voiceovers to more complex productions involving animations, live-action footage, music, sound effects , and more.

A good video presentation provides information clearly and concisely. But the best video presentations engage your target audience with professional video quality: a good camera and mic, skilled editing, and a confident presenter. 

There are a ton of different types of video presentation formats you can choose from, including:

• Animated explainer videos
• Employee onboarding videos
• Screen recordings
• Training videos
• Product demos
• Microsoft PowerPoint presentations with a talking head
• Sales presentations
• Awards presentations

Benefits of a video presentation 

These are great reasons to put in the effort to produce this type of video content.

Enhanced engagement

Video recordings—whether on social media or hosted on your website—are great for engagement and getting your audience’s attention. Wyzowl found that 95% of marketers have said video marketing has helped them increase brand awareness, 90% say it has helped generate leads, and 87% said it has helped them increase sales.

Visual clarity

There's a reason many people suggest something like "If you can learn it, you'll find it on YouTube." The presentation video format is unique in its ability to teach and demonstrate, similar to the in-person experience you'd get with a tutor or salesperson. 

The same Wyzowl report found that 96% of marketers say videos have helped increase user understanding of products and services. In short: video helps customers retain your information.

Global reach and accessibility

Video presentations are a great way to reach a global audience. More than half of people say they’re more likely to share a video with others than any other type of content. 

A video presentation is also better for accessibility than other content types. With video editing software , you can:

• Easily add subtitles and annotations to your video footage for those with hearing loss.
• Add an audio description voiceover for those with sight loss.
• Change the color filters for those with color blindness.

Personal connection

Building a personal connection with your audience is critical for overall brand engagement. A video presentation, especially one with a person in the video, helps you do that. Research shows that students have positive feelings for videos presented by an instructor, for example.

How to create a video presentation

Step 1. plan and prepare.

Proper planning and preparation can help the rest of your presentation creation process run smoothly. 

Think about what you’ll say, and use a storyboard to build out a visual plan of your presentation ideas. Storyboarding your presentation, instead of making it on the fly, will help you stay focused when you fire up your presentation software. (You don’t need to be an artist; just set out the scenes in a way that makes sense to you.)

At this point, start writing the video script for your presentation. You’ll know what to say and when to say it, and won’t fill your presentation up with filler words like “um” and pauses when trying to think about what to say next. 

Step 2. Gather resources

After you’ve completed your paper storyboard and script, it’s time to go digital. With Descript, you can build your slideshows into the video editor just like any slideshow tool . 

To create a presentation video in Descript:

• Hit New project .
• Import any media (images, infographics, short video clips, GIFs, or sounds) you want to include in your presentation.
• Drop your visuals into the script and edit them into a sequence, or work scene by scene by adding a / at the beginning of each slide.
• Add the background of your presentation, then your script in the left panel.
• Add captions to your presentation by hitting the T icon at the top and choosing Captions.

When you've set up all your slides, you can get fancier and add transitions, extra media, and special effects later.

But maybe you’d prefer to create the presentation using more familiar software, like Prezi, PowerPoint slides, or Google Slides. In that case, you can import the presentation into Descript later or use its screen recording functionality. (If you upgrade your Descript plan, you can create your own video presentation templates to use over and over again, if that’s your style.)

Step 3. Record your presentation video

With your slides all set up, it’s time to turn them into a video. This step is pretty straightforward if you’ve used Descript to make the presentation slides. All you’ll need to do is go to the beginning of the presentation and hit the Record button at the top of the screen:

 If, like in the image example above, you’ve written your script into the scenes, change the default setting Record into script to Record new layer . This preserves your script so you can read from it whil recording your presentation video. 

Decide if you want to record a voiceover only (leaving the record option as Audio only ), or add a floating head video with your webcam to show yourself as the speaker by clicking the Screen option. Either way, go through your script as the slides move along. 

If you created your presentation in another software like Google Slides, there may be no built-in option to record your presentation over the slides. In that case, use Descript’s screen recorder to film your screen with audio. The video file will be ready and waiting for you in the video editor when you finish recording.

Step 4. Edit and enhance

At this point, you’ve got the basic presentation down. It’s time to bring out your inner filmmaker and turn the slideshow into something special. 

With Descript’s free video editor, you can:

• Add title screens to introduce your presentation.
• Choose from a library of background music.
• Change the fonts of your captions and any other text layer.
• Add cool slide transitions.
• Improve audio quality with Studio Sound .

Descript’s video editing is different (and easy) since you can edit the video using the script instead of a traditional timeline editor. This makes the process super efficient since you can quickly identify what needs cutting. Simply delete the part of the script you don’t want, and the accompanying video will disappear.

Step 5. Review and fine-tune your video

What makes Descript extra special is the ability to edit your audio by taking out filler words you might have accidentally recorded. Remove “ums,” “uhs,” and awkward pauses in a single click with filler word removal . 

If, like me, you also have a habit of forgetting to say something important, you can use Descript's Overdub feature to add those few missed words without re-recording the whole scene. The software will create an AI clone of your voice to fix audio mistakes. 

With your video presentation fine-tuned, you’re ready to save and share it with the world. Click the Publish button in the top right corner and download the MP4 file, or export it directly to a platform like YouTube or Wistia.

6 key elements for crafting a great video presentation

Now you know the practical how-tos of making a presentation video, let’s look at some key elements that turn a good video presentation into a great one. 

Clear and engaging content

Visual appeal, narration and voice quality, engagement techniques, structure and flow.

• Audience-centric approach 

No one likes feeling confused. If your presentation isn’t clear, you’ll end up frustrating your audience. A nice trick for clarity is to imagine you’re explaining your presentation to a child; don’t use big words to sound smart. Presentations that are clear from the start are naturally more engaging.

Gone are the days of 360p Nokia footage. Even if you don’t have a professional camera setup, you can still record a video on a PC, phone, or webcam with high quality. But don’t forget about the images and text overlays. No one wants to try deciphering pixelated visuals—use the highest quality video resolution you can.

Even the best-quality video presentation can be ruined by bad audio. Poor-quality narration is hugely frustrating to viewers. Prioritize your audio quality, especially for information-rich videos like presentations, and use Studio Sound to remove distracting background noise from your presentation video.

When it comes to video presentations, you should think like a salesperson. You can't expect your audience to believe the information you give them if they don't trust you. Engage your audience by telling a personal story, describing relatable scenes, or emphasizing important points throughout your video.

Treat your presentation like a story with a beginning, middle, and end. Information should flow nicely from one point to the next. Do a test run through your slides before you start recording to ensure any questions don't crop up prematurely because the viewer thinks you haven't covered it (when you do a few slides later). 

Learn: Narrative structure: How to compose the best story for your footage

Audience-centric approach

It's pretty much always to the audience's benefit when you make a presentation video, so you shouldn't focus too much on yourself. Address your audience's needs and go above and beyond to answer any questions they may have. Otherwise, why would they listen to you?

5 tips to help you craft remarkable video presentations

Now we know what makes a great presentation video, here are five bonus presentation tips to create yours. 

1. Practice and rehearse

You won’t always get it right the first time, and that’s okay. But the more you practice before hitting record, the better your presentation video will be—and the less legwork you’ll need to do throughout the video editing process.

2. Invest in good equipment

Top-notch equipment makes your life easier throughout the video creation process. Replace your webcam with your iPhone to improve picture quality, and invest in editing tools that allow you to record and edit in the same dashboard.

3. Optimize lighting

Another area where you can improve the quality of your video is the lighting technique . If you have the budget, you can use a simple ring light, but if you don’t have the cash to invest in video equipment, use natural light (such as a window) behind your camera.

4. Engage with eye contact

If someone was talking to you and they weren’t looking at you, you’d probably be a little confused or uncomfortable, right? It’s the same with video. Look into the camera when making video presentations to simulate real eye contact with your audience. If you forget, use Descript’s Eye Contact AI effect to fix it.

5. Keep it concise

If you waffle on with unnecessary information or get sidetracked on a story, you’ll lose your audience’s attention, and they’ll click away or switch off. Stick to your video script and keep your presentation concise.

Elevate your video presentations with Descript

Creating an informative and engaging video presentation isn’t the easiest task in the world. You’ve got to know your audience and what they want, present the information confidently, and do it with visually appealing content.

With Descript, you can take your presentation video to the next level with an editing experience that allows you to:

• Record your screen on a Mac or Windows device
• Create and record slides (with voiceover) in one dashboard
• Remove filler words with a single click
• Use Studio Sound to remove background noise from your presentation
• Turn your presentation into a YouTube video, or download it as an MP4 file

Take a free tour of Descript and see why thousands of creators love its video editing platform.

How to make presentation videos FAQ

How do i make a presentation video for free.

• Choose a slideshow software like Descript
• Create your slides
• Add transitions 
• Record your voiceover
• Edit your presentation
• Share your video 

How do I video myself when presenting a PowerPoint?

Use PowerPoint’s built-in recording feature and choose the “Cameo” option to record yourself when presenting. Or, use Descript’s screen recording feature and have the presentation ready for editing when you finish recording. 

How do I make an audio-video presentation?

If you don’t want to record yourself on video, use a screen recorder to film your presentation slides. Video presentation makers like Descript allow you to record a voiceover.

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How to Create a Video Presentation in PowerPoint

content creator

Helen Colman See full bio →

Have you ever gone on YouTube to watch just one video, only to find yourself stuck there a few hours later? You aren’t the only one. TechJury reports that last year the combined watch count on YouTube was 5 billion views per day.

People love watching videos. According to a report by Forrester Research , videos are 75% better at keeping the audience engaged than documents, articles, and other forms of plain media. This is why more and more companies are using them for video marketing and other business tasks. One of the more popular forms of video is a video presentation. 

In this article, we’ll explain what a video presentation is, show you how to create one, and share some helpful video presentation tips. Let’s dive in.

• What Is a Video Presentation
• Why Create a Video Presentation
• How to Create a Video Presentation

The Top 5 Tools for Making Video Presentations

How to turn your powerpoint presentation into a video, tips and best practices for making video presentations.

• FAQ on Video Presentations

What Is a Video Presentation?

A video presentation is a popular format of video content with a duration of several seconds or minutes that shows the benefits of a product, service, or a new idea with the help of relevant images, concise text, and appropriate audio narration.  

People use video presentations in various aspects of business to keep their audience engaged. As such, presentation videos can be used in marketing campaigns and sales presentations for new clients, employee training and onboarding, B2B communication, and even to present an enterprise at expos or conventions. 

Video presentations can take a variety of formats. They can include fully animated explainer videos, cartoons, invitation videos, screencasts, tutorials, video ads, promo videos, marketing videos, product demos, or a PowerPoint presentation narrated by a talking head. Ultimately, the choice of format is yours.

Why Create a Video Presenation?

Besides being more appealing than a basic cut-and-dry content piece, video presentations are also:

• Persuasive . Video presentations more effectively persuade your target audience through audio-visual design, storytelling, and bringing emotions, ideas, and sounds into the mix.
• Better for information retention . Invisia reports that viewers retain 95% of a message in video form, as compared to 10% when reading it in text. Thus, educators often use video presentations within the framework of the digital storytelling concept or when pre-installing new educational material. Here you will find detailed information about how you can apply digital storytelling in your lessons.
• Accessible anytime, anywhere . Most people like to spend time on their phones and tablets, and they prefer to browse videos on them. Emarketer found that 75% of all videos are played on cell phones and tablets.
• Time-efficient . They say that a picture is worth a thousand words. Video presentations are meant to convey information in smaller chunks that are easy to process. This allows viewers to explore larger amounts of information more quickly and easily.

Video Presentation Examples

Do you need some inspiration for your video presentation? Take a look at some examples of quality video content created for different purposes and audiences.

Product/Sales video presentation

A good video presentation is a winning format if you want to present your product or service to potential customers to drive conversions and sales. You can highlight the key features, benefits, and value propositions of your offerings effectively and easily distribute the presentation via online platforms, such as your company website, social media channels, email newsletters, and video posting sites.

This is a short product presentation of Character Builder, one of iSpring Suite’s flagship features. The video is concise yet clear, explaining the feature and outlining its use in eLearning content creation. In just under 35 seconds, the viewers (aka potential or actual customers) can see how characters look and get an idea of how to create them.

Once the iSpring Narration Editor window appears, you can either record a new video narration or import an existing video file.

How to import a video file

To import an existing video file, click on the Video button in the Import tab.

Find the video file and click on the Open button.

Pro tip : You can insert multiple videos at the same time. To do that, press and hold the Ctrl key while selecting several files.

In the Import Video window, you have the choice of importing your video at the current cursor position or at the beginning of the slide of your choice.

Note: If you choose to import your video at the beginning of a certain slide, you will have the option of selecting the Adjust slide duration option. This will adjust the slide you have selected to the length of your video. 

How to record a video in PowerPoint

To film yourself on a webcam, you can use the video narration feature. Click on the Record Video button on the editor’s toolbar.

The Record Video Narration panel will appear.

You can add a video narration for one or several slides at a time. To start recording video for the current slide, mark Process current slide only.

Step 2. Synchronize video with slides

Now it’s time to synchronize your video with your slides and animation effects. The latter are displayed as yellow bars on the Slides timeline. The great thing is that you’ll be able to choose the exact moment when an animation will appear while watching the video. This way, the effects will perfectly correspond to the narration in your video presentation.

Note : This is only applicable if you have animation effects attached to your slides. 

The sync process is quite simple to use. Just place the cursor where the sync should begin and click the Sync button on the toolbar.

A Sync panel will appear above the timeline. Click on the Start Sync button to start the process.

The Start Sync button will be replaced with the Next Slide or Next Animation button, depending on the next element in the sequence. Click on those buttons at the appropriate moment. Hit the Next Animation button at the point in the narration where you would like to start the next animation. For example, if you are listing information, you can have each new item appear when the narrator mentions it in the video narration.

Once you have finished, click on Done to quit the Sync mode. Then hit the Save & Close button in the upper-left corner.

Step 3. Switch layouts in Slide Properties

iSpring allows you to publish materials using one of two players: the highly customizable Universal player or the Video Lecture player. The latter displays the video presentation in a 50/50 layout and allows viewers to change the proportion between video and slides at any time.

The Universal player features three layouts for a video presentation:

• The Full layout displays the slide, sidebar, and navigation panel.

The No Sidebar layout displays the slide and the navigation panel only.

The Maximized Video layout displays the video in the center, the slide on the sidebar, and the navigation panel.

Your presentation doesn’t have to have the same layout everywhere. You can highlight key points by changing the proportion between the on-screen information and the video for each slide. 

To do that, click on Slide Properties on the toolbar.

In the Layout column, pick the desired layout for a particular slide from the drop-down list.

The layouts for the Video Lecture player can be changed at any time during  playback. You can still preset them, and they will work as follows:

• The Full layout displays video and the presentation in equal proportions.

The No Sidebar layout displays the full slide with a miniaturized video.

The Maximized Video layout will show the enlarged video and a smaller slide.

It is recommended that you set slides to advance automatically during the entire presentation. To do that, in Presentation Explorer , select all slides and click on the Auto button .

Step 4. Customize your player template

The built-in presentation player has flexible customization options for creating presentation templates: you can provide your viewers with the presenter’s info, a brand logo, an outline, and more. First, let’s choose which player to use. Click on Player on the product ribbon, and choose whether to use the Universal or Video Lecture player, as shown in the image below.

For this guide on making a video presentation, we’ll use the Universal player. To customize it, click on Templates . There are several player templates to choose from. We’ll use the Online Lecture with Video template as an example.

You can also experiment with the settings, doing things like turning off the outline and notes by clicking on the Layout button on the ribbon. Here’s what our player will look like:

Additionally, you can customize a presentation to match your brand colors by choosing one of the built-in color schemes or creating your own.

When you have finished customizing the player, click on Apply & Close in the upper left corner. Well done! You’ve put the finishing touches on your video presentation. 

Step 5. Publish your video presentation

When your video presentation is ready, the last step is to publish it to a web format so it can be easily accessed via a browser.

In the Publish Presentation window, select the My Computer tab from the menu at the left. Enter the presentation title and select a local folder where the presentation will be saved. Under Output Options , choose a format. We’ll be publishing to the HTML5 format to make our video presentation play seamlessly across all platforms and devices. You can learn more about publishing presentations here .

In case you want to know more about other presentation software to create engaging video presentations, there are software solutions available that also come with a shallow learning curve. These apps range from video recording or video editing software to animating your cartoons. Here’s an overview of five of the most powerful yet easy-to-learn video presentation makers.

1. Camtasia 

If you want to create a video presentation but don’t have the time to put layouts together, you can use the Camtasia video recorder software. Camtasia offers a library of video presentation templates and assets that users can use to make their own presentation videos. Users can also create their own video templates and save them for future projects. 

Like iSpring, Camtasia is a video presentation maker that allows you to record both screen and webcam. You can’t create a slide deck in it, but it’s a good solution if you need to record and show yourself as well as everything you do on your screen.

2. PowToon 

Animation is a universal language without limits; it hooks any audience immediately. Promotional cartoons are now available to everyone, thanks to software like PowToon . This service can function as a video presentation maker that has an intuitive user interface and amazing comic-style graphics. You can start from scratch or use ready-made scenes and layouts that are editable with a drag-and-drop feature. The complete animated presentation can then be uploaded to YouTube channels or social media with a single click.

3. Biteable

Biteable  is a video presentation maker and video editing software that allows you to make professional-quality video presentations and animated videos online within minutes. It sacrifices the ability to capture video and record voice in favor of the creation of powerful animations. The ingredients are your photos, texts, pre-made templates, and stock video footage. Styles of presentation videos produced vary from animated illustrations to live action. What’s cool about this video presentation maker is its ability to create engaging video infographics.

With Emaze , spectacular video presentations are at your fingertips. With an intuitive creator interface and a number of ready-made templates available, creating a video presentation is no longer time-consuming. If you already have a PowerPoint presentation that you want to enhance, you can import it into Emaze and use its collection of tools to attach photos, GIFs, videos, and 3D images.

Animoto  is an online video presentation maker that allows you to create video presentations by simply dragging and dropping your own images and video clips into a pre-built video presentation template. To customize your videos, you can quickly adjust colors, fonts, background music, add your company watermark, and more. No video editing experience is required.

If you’d like to know more about other tools for making video presentations, read our article on the Top 10 Video Presentation Makers for Promotion and Education .

By default, you can make your PowerPoint presentation into a video by saving it as one. This can be a solid choice if you don’t need narration for your video. But if you need to, you’ll still be able to record narrations from that menu without going back to the original PowerPoint presentation.

Here’s what you need to do to download your slides as a video in PowerPoint:

• Click on the Create video tab to start downloading your video.

To make your presentation even better, consider the following tips for creating a successful video presentation:

• Make your videos short and sweet . Keep your video clips long enough to grab the attention of your target audience but short enough to incite curiosity. Your goal is to maintain the viewer’s interest. Remember, the optimal length of a video presentation is no longer than 4-7 minutes.
• Keep to the point . Make your goals and objectives known at the start of the presentation, and don’t stray from the message. Your text and visuals should relate to the subject matter and not detract from the goal of your video presentation.
• Add engaging elements . Enrich your video presentation with useful and interesting content. For example, add background music, colorful infographics, embed YouTube videos, or insert interactive quizzes to engage learners.
• End on a meaningful note . Leave your audience with something they can take away from the presentation. A new idea, a short story, a visual representation of your product, or even a link to your website works to provide the strong ending needed to create a lasting impression.

FAQ on Creating Video Presentations

Here are answers to a few popular questions about making a video presentation.

How do I make an effective video presentation?

First and foremost, think about your target audience before you create video presentations. What are their ages, genders, and occupations? What is their prior knowledge on a topic or their level of proficiency? After you define the audience, choose the way you will be presenting accordingly. You should connect with your audience emotionally and ‘speak their language.’ In this way, you’ll communicate the right message to the viewers.

Second, it will be useful to prepare a script for your video. Of course, the slideshow will support you, and you can base your speech on its content. But if you write an intro, outro, some key points, and transition words in advance, you will present more confidently and reduce rambling or unnecessary pauses. This will help you focus on the effectiveness of your message.

How can I prepare myself for a video presentation?

Make sure you’re physically and technically prepared. When delivering a presentation, prevent your mouth and throat from getting dry. You can use a lip balm and have a glass of water nearby to refresh during pauses. This will make you sound better, and your recording will be clearer. For recording, it’s better to choose a smaller, quieter space to avoid echoes and check your microphone’s sound.

Also read  →  How To Record PowerPoint Presentation With Audio  

What is the best video format for a PowerPoint presentation?

PowerPoint allows you to save your presentation in these video formats: MPEG-4 (or MP4 / .mp4) , Windows Media Video (.wmv), or MOV (if it’s PowerPoint on a Mac). MPEG-4 is the most common video format and is widely supported. Opt for this if you have PowerPoint versions 2013, 2016, or 2019. With PowerPoint 2010, the Windows Media format is preferable.

We hope this post will help you turn static slides into an engaging video presentation that captivates your audience. To start creating video presentations and other kinds of eLearning content, try iSpring Suite today. Get a 14-day free trial and access all of its advanced features without spending a cent.

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Your Guide to Making a Video Presentation

If you’ve been in the video marketing industry for any length of time, you’ll know just how much of an impact video content has made. Even those outside the industry know its effects, with video content being so heavily integrated into the lives of billions. It is heavily used on social media, grants marketers a significant return on investment, and is influential in customers’ purchasing decisions. To say video reigns as the king of content would be an understatement, therefore making a video presentation a key skill in your ongoing Marketing repertoire.

One of the factors behind the surge of video content is its versatility. It can be applied in a great array of ways to marketing and entertainment, ensuring everyone can find some use in the medium. One of these applications is video presentations.

In this article, we will be focusing on video presentations, explaining what they are, why you should use them, and how you can get making them for your business. Let’s get started.

What is a video presentation?

A video presentation is an effective method of conveying a message while capturing the attention of your viewers. Unlike other types of presentations that rely more on images and the written word, a video presentation is much more engaging. It incorporates a range of different media, including images and stills, audio, animation, and recorded footage. With this combination, it’s a lot easier to keep your audience’s attention, be they in a meeting room or elsewhere.

Why you should use a video presentation

The reasons to use a video presentation are myriad. They offer marketers a range of benefits, most notably that the format is inherently engaging and attention-grabbing. This makes it much easier to keep your audience engaged with your presentation, which itself makes your message much more likely to stick with your audience. If you want employees to leave a meeting with a clear understanding of your message, or for potential customers to keep your brand in mind, then a video presentation is excellent for the job.

But attention-grabbing and information retention aren’t the only benefits provided by video presentations. They also cut down significantly on the required amount of space, equipment, or personnel. For example, video presentations need only the video player, method of display, and room for the speaker if necessary. No additional equipment will be needed, assuming you don’t intend to include other materials to complement the video presentation. Lastly, video presentations don’t need a presenter to accompany the video; the video acts as its own presenter. These factors make it much easier to organize the showing of a video presentation, and can even cut down on costs.

Video presentations are, of course, visual media. This kind of media is perfect for conveying emotion, with the visual element lending itself to showing particular emotions accompanied by appropriate audio, as opposed to only one element having to do all the work. As such, video presentations are much more personable, allowing the audience to relate on a deeper level than any other form of media. This makes it easier for your audience to engage with and retain your message, as we’ve mentioned, but also for you to form a stronger relationship with them. A loyal customer base that understands your brand well is invaluable to any business.

How to make an effective video presentation

Video presentations are a great way to convey your message, that much is clear. However, creating a video presentation that does the job isn’t quite so obvious. Let’s take a look at some tips that make creating video presentations a breeze.

Understand your audience

Having a solid grasp of your target audience’s preferences is vital for the success of any type of video marketing. You could create the best content the world has ever seen; if you don’t put it before the right audience, it isn’t going to realize its potential.

To understand your audience, you have a few options available. First, you can take a look at your previous content. See what worked, what didn’t, and what had a fairly muted response. This will clue you in to your audience’s preferences, making it a lot easier to produce something that can resonate with them. If you don’t have much of a content catalogue, you can take a look at someone who does. Do a bit of research into your competitors’ social media pages or websites, and have a look for the same performance indicators. If you occupy the same niche, there’s a good chance that your audiences’ preferences overlap.

If neither option is effective for you, holding a focus group is always an option. Ask your existing customers for their opinions on what you’re making; they won’t always be representative of your audience at large, but their opinions are better than going in blind.

Understanding your audience will make it much easier to create content that resonates with them. By knowing their preferences, you can make cultural references and inject humor that will strike a chord with them. It will mean you can communicate clearly, and forge a deeper connection with your audience than otherwise.

Draft thorough plans

Planning often acts as the foundation for a successful marketing strategy. While audience research certainly falls into this category, you’ll need to do a bit more for a brilliant video presentation.

To properly plan out your video presentation, you’ll need to draft a detailed script. You might find it helps to answer a few questions first, like what are the objectives of the video, what the audience should be feeling, and what could help achieve these two aims. With the idea of your video presentation crystallized, it’s time to move on to the script.

Creating a good script isn’t so hard. With the answers to the previous questions in mind, you need only write a few detailed sentences or paragraphs that help get the point across and achieve your goals. By taking the time to create a script, your video presentation will be much more organized, well structured, and keep any dead air to a minimum. Nobody likes to watch a video where the speaker isn’t sure of their own content, or keeps going off on barely connected tangents. A script will keep you on track, and your audience will thank you for it.

Consider your equipment and software

Professional-level software is never the key to success, but it can certainly make your job a bit easier. As long as you create good content, you can use whatever free software you can get your hands on. However, investing a little in some decent software can give your video presentations a quality finish, making the most of your efforts.

If you lack the skills to put together top-draw video content, you might want to hire a professional. Though it will cost you, professionals have their perks. Most notably, you’ll be able to rest assured that your content is of a high standard, created by someone that knows the industry and what to include or avoid. Additionally, professional staff and software can offer advice and help that you wouldn’t be privy to otherwise. This can help you spot issues that would escape the untrained eye, or advise you on how to make your great video presentation even better.

Wrapping up

In the digital age, businesses simply cannot afford to ignore video content. The same is true for speakers and presenters. Video presentations are the next step in the evolution of communications, and ignoring them would be to do yourself a great disservice. Regardless of whether you intend to inform your employees of a new protocol or you aim to give a talk on an interesting idea, video presentations are the right tool for the job.

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Your Guide to Video Presentations: Ideas, Benefits & How-To

Sep 1, 2023

The remote workforce has reshaped business dynamics, introducing both challenges and opportunities. Surprisingly, one aspect that remains unchanged is the mode of presentation. PowerPoint transitions seamlessly from the office to virtual meetings, yet unfortunately, static presentations fail to excite in this new digital space. Video presentations , on the other hand, offer a dynamic and engaging platform for sharing information effectively. According to Social Media Week , viewers retain 95% of a message conveyed through video.